Marketing and advertising Campaign
Marketing Plan
DUBAI-T HR SUMMI
The Trainer Magazine will be distributed in Dubai’s HR Summit taking place in Dubai in November.
ABU DHABI -NAJAH TRAINING FAIR
The Trainer Magazine will be distributed in El Najah Training Fair taking place in Abu Dhabi on the 4th-6th of November 2007 as a media sponsor.
American Chamber Of Commerce
Employment Fair
The Trainer will be media sponsors for the AMCHAM Middle Management Employment Fair taking place in Intercontinental Citistars in December.
Trainer Magazine will be distributed during the fair
Academia
The Trainer Magazine will be the media sponsor for the Academia Exhibition – The Largest Education and Training Exhibition in Egypt taking place in December
N.B Different Exhibitions And Fairs Come Up Each Month. We Attend Any Event That Is Relevant Whether Directly Or Indirectly To The Trainer Magazine!!!
Advertising Campaign
Daily Star( An Affiliate of Herald Tribune )
A space of three columns by 20 cm will be posted in Daily Star first weekend of every quarter.
Different Training courses will be highlighted on the daily star website each month.
Virgin Mega Stores
A Roll up banner will be displayed in front of Virgin Mega stores for the coming month.
A Roll up banner will be displayed in front of Virgin Mega stores every couple of months
A visual Advertisement will be displayed on the big screen in front of virgin Mega stores everyday at least 20 times. The Visual Advertisement will have the sponsor’s logo on it
Cilantro Magazine
Cilantro Magazine is a bi-monthly magazine.
A page will be posted in each edition showing a sample of the jobs posted in The Employer Magazine
A page will be posted in each edition showing a sample of the courses posted in The Trainer Magazine
Community Times
Half a page is used on quarterly basis to highlight the important Training courses available in The Trainer Magazine.
SMASH TV
An advertisement will be played 4 times a day on Smash TV’s peak times displaying the cover of the relevant month which has the sponsors logo on it
Go Magazine
• Two pages are used in each edition of Go Magazine to highlight the important Training courses available in The Trainer Magazine.
B. Different Deals Are Closed Each Month To Enhance Our Marketing And Advertising Plan For The Trainer Magazine!!!
