Quarterly Training publication in Egypt & the Middle East. After the great success of THE EMPLOYER magazine, we decided to concentrate further on solving problems that are directly related to HR departments in companies. This is where the idea of THE TRAINER was born!!!

THE Trainer’s ultimate mission is to bridge the gap between the training market & the reciprocal training seekers. In this era of market sophistication, where talent availability & growth rates are falling below that of the international business environment, organizations are thriving to develop their human asset base in order to meet their aspired challenging targets or, to say the least, sustain a steady business performance. THE Trainer's main aim is to establish a median to aid professional organizations in directly developing their employees, thus giving these organizations the opportunity to attain three principle targets :-

Knowing what is available in the market in terms of career development Further develop their human assets to be able to reach maximum achievement Simplify the process of choosing the best training providers and booking of training in different places

We strongly believe that this transparent platform will help not only organizations, but also the professional individuals to find the most efficient & effective way to further develop their human assets. To ensure “maximum exposure” for your organization within the market we will focus our distribution only in the areas where “the niche” co-exists & where we are continually expanding our direct delivery to individual top notch subscribers, training centers & key HR heads. The fact that this publication is “printed monthly”, grants the employers a unique opportunity to have continuous awareness of the available training courses.

All this makes THE Trainer “the” pioneering & unique median for Training in EGYPT as well as the Middle East. It is our genuine aim to have people develop themselves and companies develop their staff. It is our commitment to publish the most effective available training courses, of the most highly reputable training centers within the training market in Egypt and The Middle East.

Best Regards,
Dina Makkawi
Managing Director