Marketing and advertising Campaign
Marketing Plan
Dubai- HR Summit
The Employer Magazine will be distributed in Dubai’s HR Summit taking place in Dubai in November.
Najah
The Employer Magazine will be distributed in El Najah Training Fair taking place in Abu Dhabi on the 4th-6th of November 2007 as a media sponsor.
American University In Cairo
Awareness Campaign
An on Campus team will be going to AUC during the fiscal year 2007- 2008 to promote the magazine’s activity and create an enhanced awareness we will be promoting the summer training opportunities available in multinational companies as well as the part time jobs
A special discounted offer will be presented to AUCians who are interested in subscribing in The Employer Magazine
American Chamber Of Commerce
A copy is handed over to each individual who takes a course in The American Chamber of Commerce.
A button linking to The Employer information page will be displayed throughout the year 2008 on The American Chamber’s online training website promoting the magazine
This information page will display the sponsor’s logos and indicate the different companies offering jobs in the monthly edition
N.B. different exhibitions and fairs come up each month. We attend any event that Is relevant whether directly or indirectly to the employer magazine!!!
Advertising Campaign
Daily Star( An Affiliate of Herald Tribune)
A space of three columns by 20 cm will be posted in each edition of the first weekend of each month showing a sample of the executive jobs posted in The Employer Magazine
Different jobs will be highlighted on the daily star website each month.
Virgin Mega Stores
A Roll up banner will be displayed in front of Virgin Mega stores for the coming month.
A Roll up banner will be displayed in front of Virgin Mega stores every couple of months
A visual Advertisement will be displayed on the big screen in front of virgin Mega stores everyday at least 20 times. The Visual Advertisement will have the sponsor’s logo on it
Cilantro Magazine
Cilantro Magazine is a bi-monthly magazine.
A page will be posted in each edition showing a sample of the jobs posted in The Employer Magazine
A page will be posted in each edition showing a sample of the courses posted in The Trainer Magazine
Community Times
Half a page is used on monthly basis to highlight the important job vacancies available in The Employer Magazine.
SMASH TV
An advertisement will be played 4 times a day on Smash TV’s peak times displaying the cover of the relevant month which has the sponsors logo on it
Go Magazine
Two pages are used in each edition of Go Magazine to highlight the important job vacancies available in The Employer Magazine.
N.B. different deals are closed each month to enhance our marketing and advertising plan for the employer magazine!!!
